Digital Penguins-Knowing Your Audience

These are both pictures of a group of penguins geared towards the holiday season. Although each implies the same message and meaning they are meant for two different audience members. The first picture is meant for children and the second is more geared for adults. The first picture is full of cute, cuddly, and baby penguins, dressed in winter gear. The second picture is adult like penguins that look more realistic and are not as appealing as the other picture. The penguins in the first image are more rounded and friendly looking. They have more of a cuddly and cute look than the penguins to the right. However, in the second picture has used color unlike the second one. Younger children would be more interested in looking at the first picture than the second because it has more of a softer look. Although both images imply the same message does not mean they are necessarily intended for the same audience. This is example of why knowing who your audience in which you are designing for is very important.

First Image:http://www.angelslanding.com/wordpress/images-jm/digital-stamps/2009/digital-stamps-penguin-chicks.png

Second Image:http://images.google.com/imgres?imgurl=http://farm3.static.flickr.com/2491/3922844343_8dabf2af6b.jpg&imgrefurl=http://www.flickr.com/photos/30551735%40N05/3922844343/&usg=__hoOgOf6qrjnFtXvsHuV73zFeKJs=&h=500&w=485&sz=179&hl=en&start=11&um=1&tbnid=yxKK7OWLTQrofM:&tbnh=130&tbnw=126&prev=/images%3Fq%3Ddigital%2Bpenguins%26hl%3Den%26sa%3DN%26um%3D1