Digital technology has even hit the bars. Clo Wine Bar, located in New York City has reached a new day in age with its touch menu screen where there are over 100 different wines to choose from. Only with a touch of a finger you can select any wine of your choosing under their categorized name and type. After you select your wine you swipe your card across the machine and put your glass underneath the dispenser and your wine is automatically poured. I think that digitalizing a bar menu is a very interesting idea. It makes the experience of being at a bar more interactive as far as the customer picking their own drink. Most people would probably go just to see how it works and play with the touch screen surface. Customers no longer have to wait on a server to serve them but order what they want right when they want it. It also makes it more efficient because customers will not be waiting on a waiter to get to their table if they are busy with other customers. The method of payment is also efficient because all the money goes on a card which you swipe and your drink is dispensed out right after. If there were a television present in this type of bar I think that the touch screen menu with 100 different wine types would outshine the television. With a television you only look at others while they’re doing the action. With the touch screen wine bar you are the one doing the interacting with the digital technology.
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