Good/Bad Web Design

This is a screen shot of a website design made for a coffee retailer. This image was made in Photoshop, Flash, Cinema 4D, and Fireworks. I think that this web design has a very good layout because all of the visual elements are present. There is visual hierarchy with the different fonts used and colors to distinguish the headings. The color usage of the browns, olds, and reds go with the theme of coffee so that it is not confusing. The navigation and links to the other web pages are clear and set off to the side. The page is very clean and sleek looking. It kind of has a soft, subtle, and cozy feel to the site. This also adds to one of the feelings coffee can give someone. The coffee product is called Crown Coffee and it is included into the photo. The total look of the web design sets off the name of Crown Coffee because everything looks elegant and has a royal look to it. The only thing I would change in this design is the long paragraphs that are on the page. I’m not too sure if this is the home page or maybe the about. Regardless, this is way too much information to be piled onto one page. I think that the information about the product could be written in fewer words just touching on the main points being made. Even though all of the information on the right side of the page, I do feel that it is balanced out because there are graphic designs to the left. I would still change the amount of information to keep the viewer’s interest and only share the main points so it won’t look like they are reading a paper.

Image Source:http://www.latentstrength.com/