This is an ad for RCA and it is pretty cool ad for an mp3 player. It is a picture of an enlarged ear and inside the tip of the ear is an orchestra playing. The message that is being conveyed is that the mp3 player sound quality is so good that it makes the music so clear as if it is being played live right in your ear. Even though the actual RCA mp3 player is very small and placed at the bottom the message is very clear. Once you see the orchestra in the persons ears the first thing you think of are headphones. Then because the ear and the orchestra are both a manila color, you eyes are led to the bright red RCA symbol and the mp3 player with the headphones to the right. I really like this ad because it has a sort of softness feeling to it and orchestra music has a soft light tone to it. The illustration of the orchestra inside the ear, explain what is being represented. Unlike other ads which show a large picture of the mp3 player or IPod itself, the RCA mp3 player is pictured very small. However, at the same time it could be a disadvantage for this ad competing with Apple IPod commercials and ads, they are straight forward and in your face when promoting their product. They are also usually bright in color and flashy; however this ad is more discrete and soft. It may not catch everyone’s attention especially with the type of music being played. I think that this ad would attract an older audience. Maybe if they had a rock band or something more exciting and better usage of color, it would be geared more towards a younger crowd. Also younger crowds like to see products up close so that they know exactly the screen size and applications available. The target audience for this ad is older adults or senior citizens.
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