Thursday, December 3, 2009

Simple Yet Creative Technology Ad


This is an ad for the Apple IPod Touch and this is an example of a successful design that does not really need that many words or commentary to explain what it is about. The ad shows a photograph of three girls and in the middle is a fingerprint. The message of this ad is quite clear. It’s a digital device that allows you to interact with it with just a touch. Images and ads like this are very interesting to me because using little to no words and still getting the message across is more creative than a bunch of words explaining something. With the finger print, it lets the user know that they can interact with the device. Our human nature is to use our sense of touch to identify or distinguish something. They have illustrated just that in the ad to attract people to buy this IPod. In our metaphoric assignment I had a hard time on m slides of getting the message across without telling what each image was actually representing. Sometimes when I think of complex ideas and I execute them my design can be unclear. This example of the Apple IPod Touch is very simplistic but still eye catching. This shows that simple is not always a bad thing. The creators executed this design ad so that it is discrete and subtle. This ad is quite clever because of its simplicity and creativity.

Image Source:http://www.hongkiat.com/blog/28-nice-and-creative-tech-advertisements/

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