Tuesday, December 1, 2009

IPOD Nano Chromatic


Commerical:
http://www.youtube.com/watch?v=ftTaWwtbvgM

Commercials are a way of getting product information out to the public so that it is appealing to buy. For this to work the commercial has to be interesting enough for the public to sit and watch. The only time people actually look forward to watching commercials is during the super bowl so, any other day, companies have to catch the attention of the public right from the beginning of the commercial. The Apple IPOD Nano Chromatic is an example of a successful commercial. When it first comes on it shows a white background and second’s letter, sleek bright and colorful IPOD Nanos come flying out slowly. On the screens on each Nano it shows you what all you can do without words describing it to the audience. Then all of the Nanos lines up, the color from each one melt down to look like paint dripping down. I think that this was a successful commercial because it was eye-catching from start to finish. The sleekness and brightness of the background and colors used are hypnotic. It has elements in the commercial that appeal to both children and adults. It is sleek and colorful and everyone notices bright objects. The only words used in the commercial are through a song playing and it enhances the product promotion. The creators used creativity, analogue art, and digital art all together and overall made a successful commercial.

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